Why is the quartz shower not selling we will write a custom essay sample on case study of aqualisa quartz shower specifically for you for only $1638 $139/page order now search here you will also find the best quotations, synonyms and word definitions to make your research paper well-formatted and your essay highly evaluated back. Smart mixer showers aqualisa's flagship range of smart showers including our innovative quartz smart showers with wireless remote control technology learn more standard mixer showers a wide range of thermostatic mixer showers and bar valves to suit all bathroom styles. Aqualisa is where digital showers and digital showering technology started back in 2001 and trading depot are proud to be selling these top of the range products today such as the aqualisa quartz. Aqualisa case analysis nature of the situation aqualisa, a uk shower manufacturer is having trouble selling their newly developed, technologically innovated quartz shower product the quartz model addresses most, if not all, of the problems regarding uk showers.
Aqualisa quartz: simply a better shower case solution 1 introduction aqualisa is an english company which manufactures showers the firm has a pioneer name in the uk market for its superior quality, and high performance showers, reliability and great servicing efforts. Why isn’t it selling aqualisa quartz does not have much brand awareness 3 what are the pros/cons of the strategic options presented in the case con alternating product perception with diy qing wang aqualisa quartz--- simply a better shower bring the brand experience to customer. From helping you find the right shower to buying spare parts and even cold weather advice, our friendly team of shower experts in westerham, uk are on standby to help aqualisa always aims to provide the right outcome for our customers with tcf (treating customers fairly) being an integral part of our business culture.
Aqualisa quartz case discussion preparation: 11 what is the quartz value proposition of aqualisa quartz 12 why is the quartz shower not selling 13 aqualisa spent three years and €58 million developing the quartz was the product worth the investment is quartz a niche product or a mainstream product. Aqualisa, a highly profitable shower company in the uk is trying to bring the shower industry to another level with one of their newly developed showers, the quartz however even with incredible response and reaction to the first time users, the quartz is far from selling like the company expected. Aqualisa quartz: simply a better shower aqualisa is a british shower making firm in uk in may 2001 the company launched a innovative product, “quartz” after investing 3 years of research and €58 million.
Why do customers and plumbers apparently not recognize the benefits of the quartz the launching of the premium brand, quartz, did not bring about much success for the company aqualisa which was a uk based shower manufacturing company, known for reliability, quality and innovation. The quartz brand launched by aqualisa was proposed to appeal the consumers as well as the plumbers as it had features that could suit both the groups the quartz shower was priced between 850 euros to 1080 euros which was very high compared to other brands of aqualisa000 showrooms in u. Before the birth of quartz, shower market in uk was under a problem that only 60% of uk home had showers and most households were not happy with their shower system due to low water pressure and temperature control. Case analysis aqualisa quartz be as easy as they thought in aqualisa case, harry rawlinson, managing director of aqualisa, gives us an example that even with new significant shower product quartz, which seems to be perfect in every aspect, they cannot make a relative progress in uk shower market. Hence why in theory you should change the unit from being a pumped to a non pumped they are a few pounds short of £300 which is roughly the cost of the shower a truly obscene amount of money to spend on a unit.
Aqualisa case - part 2 aqualisa had launched the quartz shower, significant product innovation in the uk shower market in terms of water pressure, ease of installation, use, and design - aqualisa case introduction but this new product is not selling well enough. Aqualisa quartz digital - blue light flashing, won't start shower won't start green power light on processor is on, red diagnosis light on processor is on constantly rather than pulsing (which indicates indicate thermistor and/or controller problem. Aqualisa quartz: simply a better shower aqualisa is a british shower making firm in uk in may 2001 the company launched a innovative product, “ quartz ” after investing 3 years of research and €58 million. Aqualisa quartz: simply a better shower case analysis aqualisa quartz: simply a better shower case analysis 1 introduction aqualisa is a uk shower manufacturer the showers in the uk were facing two main problems: low pressure and frequent fluctuations in temperature.
Percentage of total units sold per type of shower in year 2000 (source: aqualisa quartz case, exhibit 6, page 15) they did not sell well, and the company was also aqualisa quartz: simply a better shower report 4 pages, 1693 words the business plan on swarovski branding strategies & products aqualisa quartz: simply a better shower. The aqualisa showroom at our hq in westerham, kent showcases our latest showers and bath fills we have working products on display as well as a meeting area for customers. Our study aims at developing a selling program for aqualisa quartz shower the merchandise was launched and in malice of being much better than the bing showers in the u k market in footings of h2o force per unit area easiness of installing usage and design it didn’t have really impressive gross revenues figures in the first four months. Blaming the shower for faulty wiring is a bit unfair the issue is really why are you getting rcd trips and power failures the quartz has a pcb that does not like being shut off when its working ( like a computer) there is not a lot you can do other than contact aqualisa and get a new control board fitted each time it gets fried.
Aqualisa quartz – simply a better shower this is the tagline the uk based company was targeting and hoping to be successful with now that is an interesting quote quite clever and marketed to attract one’s immediate attention. Aqualisa quartz: simply a better shower case solution 11 reluctance of plumbers the plumbers available in the market were also reluctant to adopt and learn the innovation in showers as, they were only relying on the traditional installation techniques and quartz was not be installed by those traditional and old methods of installing showers. Aqualisa is uk’s leading shower selling company with 18% share in the market however, due to certain market strategies the company is losing its quality and sales invented in 2001, aqualisa’s quartz product is a breakthrough in the shower market.
Why is the quartz shower not selling – one of the reasons is that the company sales force spends only 10% of their efforts n developing new customers and they reply on their long-standing relationships with plumbers. It is important to note that plumbers install 54% (972,000 installations) of the showers in the uk and aqualisa's management has the goal of selling 46,800 (26% of shower market) showers in a year to break through the mainstream. Notes on aqualisa quartz case study essay notes on aqualisa quartz case study essay 919 words nov 10th, 2007 4 pages why is the quartz shower not selling a aqualisa is a well-established manufacturer of showers in the uk the company is recognized for quality products, innovation and great service.