Market segmentation in the watch industry is gathering speed india’s leading watchmaker, titan is sprucing up the emotional connect it has with customers by giving aggressive brand identities to various products in its portfolio. This case titan watches, creating a 'stylish, functional' brand focus on the indian watch industry was in a state of flux and market leader ‘titan’ had to gear up its marketing strategies to retain its brand positioning. Titan watches : titan watches launched in 1987, titan is credited with transforming the face of indians watch industry by offering consumers quality products that bended classy designs with superior technology, titan became a byword for success stories. Market skimming: titan is the only brand that provides its customers with pure gold watches, jewellery watches and watches in pair in the indian watch industry 9 marketing management of titan watch company 3.
I think the us watch industry is about $11-12 billion and the e-commerce contribution should be in the range of 15-20%,” he added titan sells its watches in more than 30 countries, with a significant presence in the middle east, and overall contribution from exports to sales is under 10. Socio-cultural factors : the indian consumer is highly segmented with respect to the indian watch industry the various segments can be segregated as below the indian urban fashion consious elite : this segment of people buy watches as a fashion statement and for them titan has exclusively launched the zoya brand. Titan changed the watch market in india completely by making quartz watch the centerpiece of its strategy titan company is the unquestioned leader in indian watch industry titan is one of the most powerful brands in the indian market, scoring very high on brand awareness, brand image and brand preference. But the moot question is whether titan can become a premium lifestyle brand the shift from the mass brand is not easy for long, the company's forte was in the rs 500 to rs 2,500 price points.
The titan watch project began with the signing of a joint venture of tata industries with the tamil nadu industrial development corporation (tidco) in june 1984 titan watches ltd commenced production in the year 1986 and hit the market in march 1987 with its brand ‘titan. Bengaluru: watches and accessories firm titan co ltd thursday said it continued to gain jewellery market share in the second quarter of 2017-18, despite a slowdown in july overall sales growth. Omega is one of the swiss watch industry’s great brands its history goes back to 1848 you should visit the watchmaking museums and look at the pieces omega made 50 or 100 years ago.
Consumer behaviour and brand preference of titan watches in the 18th and 19th century watch industry has flourished in western world only, specifically to study the marketing strategy adopted in the dealers 8 to analyze statistically responded opinion. Titan watches for men are more popular because of the fact that men started wearing watches much before women titan edge is the prime ad premium collection meant supremely for men this collection uses a unique technology thus producing slimmest watches in the world measuring 15mm. Bengaluru: watches and accessories firm titan co ltd listed aggressive sales growth as part of its plan for the 2017-18 financial year in an investor presentation that it filed with bse on friday.
Watch manufacturing involves precision engineering — very high level of quality measurements and manufacturing tolerances of micron levels, and that was a very big challenge we overcame, explains hg raghunath, ceo, watches and accessories, titan industries. In the indian watch industry there is no one offering pure gold watches, watches in pair, jewellery watches this concept though exists with foreign competition has just come to india titan offers these products with the indian touch in its designs, the products, and the looks. Table of content strategy of titan wrist watches and to find out whether the loyal consumers of titan watches are aware of the new positioning strategies of the company and how they perceive them analysis of indian wrist watch industry and analysis of brand repositioning strategies of titan company has been completed on the basis of secondary. Change management and business excellence at titan company background acquired from outside of watch industry, in-line with the vision of company tried to replicate the strategy adapted for watches to jewellery business which did not work well initial strategy. Titan sold around 32 million watches in the year “indian watch industry”, when compared to hmt which sold three million watches the same year, titan introduced its watches in the european market its strategy overseas was to appoint sole distributors who took care of sales, distribution and after sales service ø titan has.
Titan fastrack marketing strategy discuss titan fastrack marketing strategy within the marketing management ( rm , im ) the watch market & industry in india india is an under-penetrated market for watches – only 27 % of indians own a watch positioning is a part of marketing and titan watches have used this tools efficiently and. Titan watches: shop for titan raga watches online at best prices in india choose from a wide range of titan raga watches at amazonin get free 1 or 2 day delivery with amazon prime, emi offers, cash on delivery on eligible purchases. The deloitte swiss watch industry study 2015 3 key ﬁndings averagepriceofexported swisswatchespeaked top 3 exporting countries for watches figure 2 swiss watch exports by material average price of a watch, chf 2000 2014 730 strategies to counter the strong swiss franc. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online easily share your publications and get them in front of issuu’s.
Titan watches – the integrated marketing communication strategy indian watch industry is estimated to be around 1600 crores and titan is riding on top of it with a market share of over 60% and 5 th largest watch manufacturer in the world. Titan watches strategy plan and analysis print reference this disclaimer: this report is discussed about the titan watch industry titan is the market leader in the india and fifth largest watch manufacture in the world titan established in 1984 by xerxes desai 70 marketing strategies of titan. The watch industry has realized in the 1980s that the longevity of the luxury watch comes as a result of making mechanical watches luxury items thus, the need for marketing, awareness, and. Titan’s offerings range from watches to belts and wallets in its marketing mix product strategy within watches there are sub brands like titan raga, edge, htse, octane titan has time to time come up impressive collections of watches like the raga aurora, titan retro, titan workwear, titan edge etc titan bandhan was a special collection of.